The secret? It's our exclusive patented Air-O-Flex Banderin® under the breast that creates a "shelf-type" support to encourage delicate bust tissue up and forward into the cup area, supporting and directing the bust.

The Air-O-Flex Banderin® is composed of three layers; two outer layers of anti-absorbent material and a center section of EVA with perforations for a cooling, breathing effect. The Air-O-Flex Banderin® moulds to fit and support each breast according to its size and shape using your natural body heat.

Beauty by Jeunique® bras are different from any bra you've ever worn before. Our patented design combines comfort, support and elegant styling to give you a sense of complete freedom throughout your busy day.

Every woman knows the feeling of confidence and self-esteem that comes from knowing she looks and feels her best. It shows in the way she talks, in the way she walks and her attitude towards life.